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It's here - the December 2011 issue of the Voice newsletter - in a new and updated format. Click on the Voice icon on the right to view this exciting new online format or click the link below to download a pdf version.
Click on the icon below to download Adobe Acrobat Reader to view pdf files.
The Georgia PTA Officer's Advisor is an electronic communication to PTA officers that provides dates to remember, monthly priorities, tools you can use, Leader2Leader tips and much more.
- Include
your contact information. Make this information visible
at the top so that it will be easy to find if the media outlet
has further questions or needs clarification. Include your PTA's
logo.
- Decide
the topic of your press release. Ask yourself "What is
my story?" You should be very specific. Make your article news-worthy.
- Write
your first sentence. This sentence should give the reader
a reason to read the rest of the story. At the same time, have
a short proposed headline. Your proposed headline should expand
into the first sentence.
- Continue
writing your press release.
Use concise, clear language. Do not include any unnecessary words.
Remember the 5 W's and H (who, what, when, where,
why and how). State only the facts in as few words as possible.
- Include
information about your local unit specifically and PTA in general.
- Write
a concluding sentence. Tie everything together and bring
your press release to a conclusion.
- List
contact information
of the person to call or email if there are further questions.
- Show
that the press release is finished. This is done by centering
three pound signs (###) after the last sentence.
- Ideally,
your press release should be no longer than one page
(single spaced with double spacing between paragraphs).
- Find
out deadline dates and get your press release to them
in a timely manner.
It
is important to remember that usually the "education news" is used
as filler on a slow news day (unless there is a page specifically
for Education News). If you have your basic information in your
press release, the editor doesn't have to spend time cutting the
article to fit it in.
Click
here for sample press release.
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